ST Trends

#Howtostyleit: Digital prints


One trend that’s currently on our radar right now? Digital printing: a technique initially used on synthetics but now can be done quite quickly on fabrics to create custom textiles – and the result is extremely pretty. Some designers who pioneered this digital-print movement include Mary Katrantzou, Peter Pilotto, Alexander McQueen and Clover Canyon as they’ve curated their own signature styles that’re easily distinguished. From geometric and abstract graphics to artistic brush strokes, mirrored motifs and repeated patterns that lend a futuristic appeal, more designers soon followed suit and even high-street brands began hopping onto the bandwagon. Ready to take on the kaleidoscope of art? Here’s how to make it work:

Strategic colours
For beginners, you can start off with neutral and monochrome hues that are fail-proof options. If you’re feeling more adventurous, you can tackle dynamic combos based on the colour wheel. For instance, colours opposite each other (complementary) instantly pack a punch while colours next to each other (analogous) form a nice gradient effect – such as the galaxy’s bluish-purple tones. Still can’t get enough? A full rainbow spectrum is your best bet.

Know your body type
It’s important to pay attention to the size and direction of the prints too. But first, you need to identify your body type before picking out the styles that flatter you best. Here’s a quick guide: petites can make a statement with a bold photographic print, athletic frames can go for designs with lines that accentuate the waist and for voluptuous ladies, you can either choose to enhance your silhouette with a figure-hugging number or hide it with a shift dress to make the print the main focus.


One piece at a time
Your digital prints can and should also serve a purpose, be it for concealing problem areas or emphasizing a desired body part. If you’re well-endowed on top, you might want to opt for multi-patterned bottoms (whether skirts or trousers) instead while those who are pear-shaped can consider shifting the attention towards the top with a bright-and-busy blouse or blazer. Here’s the golden rule: wear smaller, minimalistic prints to minimise and bigger motifs to highlight.

Solid pairing
When one garment is digitally-printed, always ensure the matching top or bottom is in a solid tone – even better if the shade matches one of the colours of the printed piece. The same rule applies for your other complementing separates. Your safest gamble however, would be pairing with black or white attire. For fashion daredevils, you can attempt the print-on-print at your own risk!


There’s always accessories
If you’re still not confident in wearing digital-printed clothes (yet), fret not, cos there’s always room for it in your shoes, bags and jewellery! Plus, they’ll instantly boost energy to your entire outfit. Think painterly floral prints on your pumps, a patchwork of multi-patterns on a chic clutch and a tribal design bib necklace to add extra spice!

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