ST Trends

TheStyleClick – Opening Night in Singapore

The 18th of June 2015 marked a landmark day for StyleTribute.  It was the launch of its first ever Pop-up store in Singapore, The Style Click. Forming a collaboration with Hong Kong based e-tailer, which sells essentials of the highest quality, the StyleClick sought to take the experience of online shopping offline.

In order to stay true to its identity as an online retailer, the talented design team at StyleTribute incorporated several subtle illustrations to remind patrons of its main mode of business (I.e. Using Vinyls/Placement of shoes to bring the online layout’s offline)

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Never one to go unnoticed, StyleTribute kicked off the opening of The Style Click with an eventful launch party. Invitees included partners, investors, press representatives, social influencers and of course friends of both StyleTribute and Grana.


No party is ever complete without live music and alcohol. As such, a live DJ was present to provide beats for party-goers to jive to. Additionally, our friends at Neon Pigeon provided specially concocted Cocktails for the launch party.

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Undisputedly, the highlight of the party would be the fashion show where models from Basic Models Management strutted their stuff on the makeshift runway; dressed in clothes provided by StyleTribute and Grana. With Smartphones on hand, a constant stream of ‘ooohs’ and ‘aahhs’ could be heard from the audiences.

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With shopping, cocktails and gorgeous ladies all around, the night could not get any more perfect. Everyone that attended the launch party can unanimously agree that it was a resounding success!

Whilst all good things have to come to an end, you can still catch us at the Working Capitol, Tuesdays to Sundays, 12 to 10pm until the 18th of July. We look forward to meeting you all.

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